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EP 27 - Getting Your Brand Into Retail 101
Adspend with Ash Melwani and Rabah Rahil
Do You Have a Targeted Audience?
When it comes down to like even targeting nowadays just post iOS, update era, can you even rely on that information to do the targeting right? My recommendation would be layer in age, gender, and location parameters depending on where you're targeting. And then from the learnings you get back, then you're going to be against it. It's extremely polarizing in regards to what it is, you and who it is you serve.
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