Wade Lightheart — co-founder of BiOptimizers, former natural bodybuilding champion, and one of the most rigorously science-minded people in the supplement world — joins Dr. Will Cole for a deep dive into why magnesium is so uniquely critical right now, how different types of magnesium work differently in the body, and what the brand new Magnesium Gold formula adds to the conversation. Wade also shares the origin story of BiOptimizers (started with $100 in 2004, now $100M/year), his near-death experience at 22 and the spiritual journey it launched, why most hydration products have the sodium/potassium ratio completely inverted, and the 78,000 lab experiments that explain why their products work so differently from everything else on the shelf. For all links mentioned in this episode, visit www.drwillcole.com/podcast.
If you're ready to feel more rested, calm, and clear, head to http://www.bioptimizers.com/willcole and use my exclusive code WILLCOLE to get 15% off any order. You'll get great discounts, free gifts, and the peace of mind of never running out. Again, that's 15% off when you use my code, WILLCOLE!
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