Podcasting - The Gateway Drug to Audiobooks?

Tom Webster: Podcasts could be seen as the gateway drug to buying audiobooks, but actually I think they're symbiotic. There are still a lot of podcast listeners who are also making time for audiobooks in their weekly diet. He sees rich potential for audio drama to cross the streams here and become even bigger than it is. And if you make the thing that makes them happy, don't be afraid to charge for it.