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The ETF Era Is Going to Be Here for a While
Trillions
ETF Launches Are Going to Get Hotter
The more the core of the portfolio gets boring and the more passive grows, ironically, the crazier ETF launches are going to get because they're going to compete for that 15% of your portfolio. Will Hershey over at Round Hill is a good example of this. He's launching a suite of products that are basically taking advantage of the same way that we have single stockETFs except he's doing like very small, like concentrated, like 10 stock or less portfolios on certain themes. And I'm with them both. Yeah, we're bullish hot sauce. It might get hotter.
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