The Wiki Was Used as a Marketing Scam, Right?

There's never been this grand unified theory of Zelda, except in the fans' heads. And as they get open with their mouths, we're all poised now for some reason. Is it something about internet culture that we want to have and that we have this need for codification in these things? Or is that something that's coming about because we're able to communicate more rapidly? What do you think is behind this desperate need for us to establish the rules on something?"