Brands Are Putting Their Money Where Their Heart Is

Some brands use that month as an excuse to say like, oh, look what we did. But then for some brands, it's another month and it doesn't sort of have a weight or a heaviness associated with it because they've been doing holistic inclusive marketing. And you know, I know that we saw a noticeable shift in attention. Brands began to give to creators of color following the events of 2020. Where would you say that shift is now? Fizzling.