AI SDR hype vs. reality

AI won’t fix your sales model if the foundation is broken. In this episode, Jacco van der Kooij explains why the old go-to-market playbook is collapsing—and what the new, AI-powered future actually looks like.

Never miss a new episode, join our newsletter on revenueformula.substack.com

• (00:00) - Introduction
• (02:32) - AI and the old playbook
• (10:34) - The role of customers in growth
• (25:56) - Human-Led Growth Powered by AI
• (33:57) - AI Integration in Sales
• (37:51) - The Future of AI in Business Operations
• (46:09) - Wrapping up
• (48:37) - On the next episode