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Aldi vs. Lidl | Der Sieben-Millionen-Mann (Wiederholung) | 2
Kampf der Unternehmen
Der erbitterte Preiskrieg zwischen Aldi und Lidl
Dieses Kapitel beleuchtet die strategische Entwicklung des Wettbewerbs zwischen Aldi und Lidl, wobei Lidl durch Klaus Gerig an Einfluss gewinnt. Gleichzeitig wird die Veränderung der Marktbedingungen thematisiert, die den erbitterten Preiskrieg zwischen den beiden Discounter-Riesen anheizt.
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