UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150
The Carly P Reilly Show
00:00
How to Be a Successful Character IP Business
Sally Kohn: I want to start just having you lay out a framework for us. You talk about there's two kinds of character brands. There's lifestyle character brands and there's storage driven character brands. A lot of businesses think this is obvious but don't actually know which they're trying to be. So would love to just have you talk about this concept. She says children's publishing means everything from picture books for preschoolers all the way up to Wimpy Kid.
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