On with Kara Swisher cover image

How Elon Broke Twitter — and Twitter Broke Elon — with Ben Mezrich

On with Kara Swisher

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Navigating Elon Musk's Influence

This chapter dives into the complexities of engaging with Elon Musk, examining how his self-perception as a central figure influences interactions and communications. It highlights the fallout from public opinion challenges, the chaos of Twitter's management under his leadership, and his controversial remarks on various topics. The speakers also draw comparisons with other tech leaders, analyzing their psychological profiles and the evolving nature of the tech industry.

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