Our brain cannot switch back and forth context like this. You have a whole bunch of different conversations and they require different clients and cadences, but they all look the same. And so you have to check all the time. Here's 15 things we have to work on in parallel. Can we make think about all of them at the same time? So it created a cognitive disaster and it's all an accident. There's no reason why this has to be the way we collaborate. It's just the least common denominator,. easiest possible answer to that question. The tool is there. We started using it. I'm not going to fix this problem with inbox habits. That sounds hopeless.

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