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#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure

The Fort

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The Transition From a Commerce Business to an Emergency Food Business

After World War II, the American consumer spending trend started. It's a post US dominant financial system phenomenon that we all have discretionary money and buy things from brands. Most of those shopping product are going to order it over the internet and have it shipped to their home. And so it unlocks this long tail demand where you asked about cloth diapers. If you go to many big box stores, you might find maybe one or two cloth diaper products from maybe Gerber,. You're not going to find the dozens of online niche branded cloth diaper brands that we might sell in the he's diapers.

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