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Using Scarcity in Marketing: A Roadmap to Higher Conversions

Social Media Marketing Podcast

CHAPTER

The Power of Scarcity

There are four different types of scarcity. And each type of scarcity works differently. So it's not a one size fits all. You could end up like really starting this whole campaign and you're using scarcity, but it turns out you're using the wrong type of scarcity.And you've actually completely turned off your customer. That is something that's huge. And you need to understand that.

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