15min chapter

Decoder with Nilay Patel cover image

Mailchimp CEO Rania Succar on culture, acquisitions, and how big 'small business' really is

Decoder with Nilay Patel

CHAPTER

Evolution and Growth Focus of Mailchimp

Exploring Mailchimp's history and mission in empowering small businesses, the chapter emphasizes the role of email marketing amidst the changing digital landscape. It delves into targeted messaging, revenue generation through analytics, and AI-driven personalization. Additionally, the discussion delves into Mailchimp's integration with Intuit, highlighting the strategic vision for small business growth.

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