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Ron Friedman || Reverse Engineering Greatness
The Psychology Podcast
The Importance of Reverse Engineering
In a majority of cases, copying or over relying on established recipes is a losing strategy that rarely results in memorable outcomes. The key is to use reverse engineering to understand why something works, but then critically, to evolve it just enough to make it your own thing. Just because you are not original doesn't mean you're not creative. And as it turns out, originality tends to backfire.
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