132: Using FB and IG ads to grow your podcast
Podcasting Business School
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Is Your Audience Too Small?
When you're running, adds to your warmad. You don't really care how many people are in therebecause you just want to reach your warm audience. Don't go over ten million, ten million becomes too many a and one million below a million becomes two too little. But it also depends on on where, like, what results you get. Sometimes we could teste a two million audience against a ten million audience, and the ten million audience does er because the algorithm has more more space to move in a 10 million audience. It has more room to go and find the results we want it to find for us than it will have in a 2 million audience.
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