How This Quick Personal Brand Exercise Can Catapult Your Career
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Importance of Personal Branding and Online Presence
The chapter emphasizes the significance of defining one's personal brand to effectively offer services, showcasing how specific areas of expertise can be highlighted through compelling narratives on websites and social media platforms. It discusses the importance of clear and informative bios, utilizing keywords, and showcasing visual work to boost career prospects. The speakers stress the benefits of maintaining a strong online presence independent of specific studios to enhance visibility and attract potential clients or employers.
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