Crowdfunding

i sent out a mailing to my list just in case people weren't in eric july's social media orbit. The day he opened up his company and started his campaign for his burst a book, he was keeping track of the revenue as it was coming in. And not only was it not a flop, but by the next day, he had brought in a million dollars. So i would say that's proof of concept, given that his goal for this first go round was a hundred thousand dollars.