Randy Deutsch FAIA: How to Think and Adapt like an Architect
Architecture & Engineering Business Strategies
00:00
Architecture
Two years ago, every firm had at least won vor headstead and they were kind of mesting with it. And then sometimes their clientswould come in for meetings, and they put the headset on the client. It was completely backwards. I know whether thy really shold have done i tu sat down, either ethmographically, went to their offices and sat around with them for a week. That whole approach from design thinking to the sum up with a solution just seem to stall.
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