The Marketing Companion cover image

The new and now of social media marketing

The Marketing Companion

CHAPTER

The Metaverse of Fortnite

Mark Schafer: I think the one thing that we need to watch is that so Fortnite is the metaverse. There's millions and millions of people playing these games. They're digital natives, they're spending their lives there. So for a lot of younger people today is going to be a much easier transition into some of these other things.

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