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160 – The Attention Economy
FAREWELL
The Future of Advertising, Steve Rekron
All the places we go to get information today are funded by some variety of supplement, mattress, watch, perfume. The only exception here is books. It's the only place left where you're not going to be bombarded with ads. This is a relatively new phenomenon. Marketing has always been a thing, but the intensity and the data-driven ability for advertisers to bid on your attention is something that is brand new in the last two decades.
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