3min chapter

The New Rules of Business cover image

Is Pursuing Authenticity a Trap?

The New Rules of Business

CHAPTER

The Flip Side of Authenticity

How can a leader instigate change in order to create an environment where employees don't have to fully mask themselves? So as a leader, you should absolutely be prepared to bring your authentic self to work. And so you absolutely integrate into your culture what you are seen to be actively valuing and publicly rewarding. Find ways within your company that highlight and hold up as exemplary and reward demonstrations of how people are bringing their authentic selves to work.

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