The first time I did a 360 review and I got feedback, they told me that I had ice water running through my veins because I was very cold and standoffish. That was a massive turning point in my development as a manager. It seems to me that the type of 360 feedback you're describing, the active process there, helps people not only to improve but it demonstrates clearly that this notion of continuous improvement is listened to,. respected, and acted upon.

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