Neville Medhora Talks Copywriting cover image

Interview: Codie Sanchez - Running "Unsexy Businesses"

Neville Medhora Talks Copywriting

CHAPTER

How to Get Someone to Get Off the X

The most humans freeze if something bad is coming at them. Fight or flight is actually more secondary. It's harder for us to do. The chatty ones often lose, which I really like that in writing because the more of a verbose you are, sometimes you think you're fancier. And so one of the ways that I was writing about that lately is more of these calls to action and links at points of friction.

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