The Origins of Terminal.Shop
How About Tomorrow?
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Navigating Coffee Entrepreneurship
This chapter chronicles a group's journey in launching their own coffee brand, addressing the obstacles they've encountered, including past partnerships and misconceptions about influencer brands. They delve into the logistics of coffee production, focusing on quality, shipping, and e-commerce strategies, while emphasizing the need to educate newcomers to high-quality coffee. The discussion also highlights their commitment to authenticity and branding, showcasing the importance of a well-designed customer experience.
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