In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes; 

• The catalyst for launching Collibra
• What the title Chief Data Citizen means
• Setting up the chief data office inside Collibra
• Why people confuse Collibra for a data management software company
• Defining value and data monetisation
• Why selling data is the least common way of monetising data
• How to use data to turn it into money
• How the immaturity of the CDO role affects the ability to monetise data
• The 5 enterprise capabilities of the MIT data monetisation framework
• Why putting the data product in the middle is what makes the money 
• The evolution of the data product and what it is or isn’t
• While monetizing data is difficult that’s not an excuse
• Why the ‘data as an asset’ trend will be unstoppable
• But, why most companies don’t treat data as an asset
• The Databricks V Snowflake debate
• Why most data vendors are like ants in comparison to the ‘hyperscaler’ titans
• Why those titans are benefitting Collibra
• Why organisations will never succeed in putting all of their data in one place
• Why the data vendor ecosystem still has a long way to grow

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