Is Attribution ruining Marketing? with Carey Picklesimer
Ops Cast
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Is There a Place for Attribution Reporting?
Sally Kohn: I think there's a place for attribution reporting to help with the understanding, the effectiveness of campaigns in the broad term or tactics. But agree, maybe not quite tactical because you need enough time to look back and figure out what it means going forward. She says marketing team should be using it; audience shouldn't go to sales but can learn some things from it if done well. "In an ideal world, to me, every single person that purchases from a company would probably interact both with marketing and with sales"
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