The Importance of Understanding Mission-Driven Clients

This is episode 673 and is a Sales Story and a Tip podcast.

Read the complete transcription on the Sales Game Changers Podcast website here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

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Today’s show featured an interview with Tricia Fitzmaurice, Public Sector Vice President of Sales, Rancher Government Solutions.

TRICIA’S TIP:  “My ask of my sales teams is to be curious, be invested in who you’re speaking to, be invested into what their mission is, understand why they get up and get out of bed every day and go into work and serve the missions that they do, and then speak to them about those missions and how we can support them.”