Sales Call Preparation that Blew the Customer Away with Tricia Fitzmaurice
Sales Game Changers | Tips from Successful Sales Leaders
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The Importance of Understanding Mission-Driven Clients
This chapter emphasizes the significance of preparation and the need for sales teams to grasp the deeper motivations of mission-driven customers in government IT. It highlights the critical role these dedicated professionals play in delivering essential services and underscores the importance of supporting their efforts.
Play episode from 04:45
Transcript
