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People Behind the Product #3: What's Next in Retail?

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CHAPTER

Introduction

Social shopping is aa very new trend that has seen a lot of product market fit in asia, where it can be shopping with friends, but it can also be shopping with strangers. Instead of going to the farmers market, you could have some one in your neighborhood just organize a bulk order for strawberries or fish or produce and anything like that. And you're still doing a group by social shopping experience, but not necessarily with the people you talk to on a dayto-day basis.

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