Ep137 - Elan Lee | Exploding Kittens & The Key to Running a Successful Kickstarter
Talks at Google
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Introduction
Game designer elan lee visited gogle in 20 19 to talk about the work that went into the record setting exploding kittens kick starter. Exploding kittens is an irreverent, highly strategic card game version of russian roulette and is the most funded game in the history of kick starter. In this talk ilan discusses how his ground breaking work on alternate reality games such as the beast and i love s made him aware of the power of positive online communities. He describes how his analysis of previous kickstarter campaigns showed him the connection between daily community engagement and acquiring new backers.
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Transcript
