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Dave Sekera: Taking the Market’s Temperature

The Long View

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How to Evaluate a Stock

Morningstar takes a fundamental bottoms-up approach to valuing stocks. Analysts look for companies that have long-term durable competitive advantages. They then use an appropriate discounted cash flow model to come up with their intrinsic value. Morningstar analyst: "I'm always very cautious whenever people are talking about historical metrics"

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