2Bobs—with David C. Baker and Blair Enns cover image

How Our Deepest Fears Shape Our Approach to Business

2Bobs—with David C. Baker and Blair Enns

00:00

The Importance of Holding on to What You Have

There's a limbic response to risk where it's like an emotional reaction. Hold on to what you have instead of sowing seeds or investing in a greater future. So money going out is almost always an expense rather than an investment. This is good for them because it's forcing lots of change, right? It's nudging them to make some big changes that they'll look back on and be very grateful that they were forced to do. And if it's a ridiculous mistake, I don't want to hear it. I want to hold on to my illusion.

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