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16min chapter
YouTube ft. Steve Chen - 18 Months That Changed the Internet
Crucible Moments
Navigating Licensing and Acquisition
This chapter delves into YouTube's tumultuous negotiations with major music labels and the pressures that led to its acquisition by Google. It highlights the hostile tactics of companies like Universal Music Group and the urgency in securing licensing deals amid potential lawsuits. The narrative underscores the transformative role that Google's resources played in YouTube's survival and growth, particularly through the development of a sophisticated copyright management system.
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highlights
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