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How to pitch and deliver great work when your client doesn't speak "Design", with John Lynch

Service Design YAP

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Engaging Communities Through Collaborative Design

This chapter explores a partnership with the National Museum of Ireland, focusing on innovative methods to gather insights from diverse communities for improving museum engagement. It highlights the importance of inclusivity in research, the dynamics of co-design workshops, and how playful facilitation can yield creative solutions. The discussion also addresses the integration of business metrics in design work and the value of small, meaningful innovations over a fixation on large-scale technological advancements.

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