Taylor Lorenz’s Power User cover image

The Death of Rainbow Capitalism w/ Matt Bernstein

Taylor Lorenz’s Power User

00:00

The Evolution of LGBTQ+ Representation in Branding

This chapter explores the historical intersection of the gay rights movement and branding, detailing the evolution of symbols like the rainbow flag and pink triangle from the 1960s LGBTQ+ activism to the commercialization seen in modern marketing. It highlights the shifting portrayal of queer identity in advertising, drawing comparisons between earlier authentic campaigns and today's superficial branding strategies. Additionally, the chapter reflects on the impact of iconic artists like Keith Haring and brands such as Absolute Vodka, analyzing their roles in shaping cultural representation within the LGBTQ+ community.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app