SEO Challenges for SMBs and Content Strategy
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating Client Pitches: Focus and Strategy
This chapter explores the initial challenges of pitching to clients while starting a full-service agency, emphasizing the benefits of specializing in a single service. It highlights a strategic 'land and expand' approach, particularly in the property and casualty insurance sector, to build client trust before gradually introducing a wider range of services.
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