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#51 Wild Company: The Untold Story of Banana Republic

Founders

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The Importance of Having a Business Plan

The founders of Banana Republic had just $1,500 in their bank accounts when they decided to start a company. They were journalists and writers who worked in media before starting the company. The name was not only catchy, but "jaw-droppingly irreverent as well," says Michael Wolraich.

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