How Social Media Affects Bodybuilding

I remember seeing you years ago before you came to my gym and before you really started blowing up. I'm curious, did social media have an effect on like you being like, okay, I'm going to really do this or was like bodybuilding the thing that you were like before? You know what I'm saying? It definitely wasn't social media. And it's hard to explain because it wasn't even that much of a love for competing.