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Is It a Lot of Money?
The brand speaks to people about empowerment and love and authenticity. Verses: We're not just disrupting claral on the shelf, we're not going to disrupt the 800 dollar salon at beverly hills. There is a troop of colorists that exist in the world that want to belong to something that we have. And so the company is based on the premises, the only reason we exist is to make christine's hair look awesome.