WARC Talks Special! The gravity of e-commerce
The WARC Podcast
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The Cost of Delivery Returns
Last mile has immense strategic value because you can do a lot of things with that. You can open up opens up for example the opportunity to run a marketplace where other brands might be brought in but then you charge them for using your distribution network. Amazon even they are now actually looking at shifting these costs and charging people more as they too have to have to get profitable their econ branch is bleeding like hell.
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