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How to Build a Brand

I learned a lot there from the boys club. But they did not compromise on who they were. That's a prime example of building a brand. They sold out. I mean, in those early days, the demand was high because they created that demand. And then you start to put the numbers and the science and the structure behind it. You had worked within big brands before. Well, established brands. Although, Subi wasn't that well established when you were in on the ground floor of Subi. Yeah. The rats came down the catwalk in Australia fashion week. It didn't really bother them because they were just so reckless with their authority in who they are.

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