The halo effect and the pig malleant effect are actually interesting. If you go, oh, they're the brightest person I ever know, people are going to look at you kind of where. And so there is this element of saying, hey, if you can promote how smart those people are, how good they are, then translates back to them being good and smart. So that building that family, as Katie talked about, and having your senior people mentor your younger people. It lends itself to building that self identity around those people and to a stronger, more better workplace.

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