A New Way To Think With Roger Martin
CFO Bookshelf
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A New Way to Think by Roger Martin
A new way to think, by roger martin. There are some great, great lines in this book. For instance, there are no right or wrong answers, just better ones. And then we talked about this, mistaking planning for strategy is a common trap. Revenue planning, getting the number is not the main thing. Planning how to get and keep customers is. I do recommend the book five stars.
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