How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Strategies for Allocating a $2,000 Monthly Budget for Podcast Growth
This chapter delves into allocating a $2,000 monthly budget for podcast growth, focusing on community networking coaching, paid communities, and advertising targeted towards gaining newsletter subscribers and recommending tailored podcast episodes. It explores strategies such as directing new subscribers to custom playlists and using tools like HuffDuffer for personalized podcast feeds. The importance of running retargeting ads, making strategic investments in experiments, building relationships through networking, and emphasizing the host's role in effective podcast promotion is also discussed.
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