10min chapter

The Deal with Alex Rodriguez and Jason Kelly cover image

How Bruin Capital’s George Pyne Capitalizes on Sports

The Deal with Alex Rodriguez and Jason Kelly

CHAPTER

The Business of College Athletics

This chapter examines the complex interplay between sports and business, particularly in the realm of college athletics. It highlights the financial transformations within the industry and discusses the need for players to receive their fair share from the increasing revenues generated by college sports.

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