7 Reasons Your Bid Caps Aren't Spending
The Andrew Faris Podcast
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How to Set a Bid Cap for Media Advertising
You should be running almost all of your spend on a bid cap. If you're very high spending, maybe you've found that ASC works great for you. And so if you run a bid cap at that $50 number, now you've sort of got no leftover spend to hit it. The last $5,000 is not actually getting you a $50, it's getting you worse than a $50 cack. One of the biggest mindset shifts you have to make as a media buyer if you're switching to bid caps is that you need to realize that your daily spends are going to fluctuate wildly.
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