The End of Advertising
People vs Algorithms
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The Evolving Landscape of Advertising
This chapter explores the transformation within the advertising industry, highlighting the decline of traditional agencies in favor of digital platforms and in-house teams. It discusses the impact of mergers, downsizing, and the rise of data-driven marketing strategies, including the shift towards influencer and content marketing. The speakers illustrate these changes with real-world examples, demonstrating how brands are adapting to engage audiences through innovative and personalized approaches.
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