356. Why Most CRO Hires Don't Work, Lessons from Scaling World Class PLG Companies, and the Case for Founder-Led Sales (Victoria Treyger)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
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Is It Crucial for an Early Stage Company to Hand That Off to a Head of Sales?
When is the right time for a founder to hand that off to someone else? I don't think companies are generally ready for a CRO until they're further along. But in addition to that, the important signals to look for are that you have ironed out two big ones. You've ironed out a sales motion and a customer target that you know works.
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