The Rise of Lolcows and the Influence of Cringe Culture

In this chapter, they discuss the concept of 'lolcows' or 'lowell cows,' using Chris Chan as an example. They explain that a lolcow is someone who can be easily manipulated for laughs, and Chris Chan is considered the archetype of a lolcow due to his gullibility and willingness to believe anything flattering about himself. They also talk about the different levels within the lolcow subculture, including Chris himself, the trolls manipulating him, the people documenting the exploits, and the audience. Additionally, they mention the concept of cringe culture and how it relates to lolcows.