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What’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan
AdExchanger
The Future of Retail Media
Before Albertsons, you were the SVP of marketing at Target. You've been focused on retail media for a very long time. Rondel launched in 2016; that's before everything was an ad network. When I saw the type of first party data that retailers sit on top of, it felt like retail media. That is different than what companies like Meta or Google know.
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